Although today it is seen as a general celebration of motherhood, it was actually founded to honor women who were trying to raise awareness of social problems. In 1905, Anna Jarvis began campaigning for a day to memorialize the work of her mother, also named Anna Jarvis, who had highlighted sanitation problems in her community; she eventually succeeded in 1914. However, what began as a day of prayer and thanksgiving for mothers rapidly became more commercial. In fact, before her death in 1948, Jarvis is said to have regretted ever starting the Mother’s Day tradition because she believed that the day’s sentiment was being sacrificed at the expense of greed and profit. What would she have thought about it today, with sixty-nine million sites listed on the Web for Mother’s Day gifts, flowers etc.?