This is more to do with upbringing than an innate desire for rituals. Umrah and hajj holiday makers I come across have read up on all the rituals they are required to perform, as well as the 'benefits' for them and those they pray for whilst there. They are in a state of mind numbing ecstacy.
This is brain washing in endless and mindless rituals by the owners of the religious business the mulla'a and Imam's have made and still call 'islam'!
Once people are re-programmed with the Quran, they should abandon such nonsense, though I accept that some seem to be lost forever in fairy tales which they cannot lose and where intellect is devoid of reason.