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How any party can sweep the next election
By:Muhammad Abd al-Hameed, Lahore
Date: Tuesday, 3 April 2012, 11:33 am

How any party can sweep the next election

By Muhammad Abd al-Hameed

In politics, perception is most important. What a party promises to the people can make the difference. More people will vote for the party that convinces them that it will deliver what it promises.
How can a party inspire voters? It will need two things:
a) a slogan that conveys its primary objective in a few words,
b) a practical plan to achieve the objective.
Two examples will explain, one from pre-Independence history, the other from post-Independence period.
In March 1940, the Muslim League resolved to demand a separate homeland for the Muslims of South Asia. The slogan was
لے کے رہیں گے پاکستان
Every Muslim could understand the demand because the slogan gave the ob-jective in clear and easily understood words. Soon it was the demand of the Mus-lims all over the country.
The plan to achieve the objective was also clear. The Muslims were to vote in largest possible number to convince the British rulers that they had to concede the demand of the second largest nation in India. The workers and supporters of the League took the message all over the country. The thumping majority in 1946 elec-tions paved the way for the creation of Pakistan.
The second example is of the 1970 elections. Z A Bhutto gave the slogan:
روٹی، کپڑا اور مکان
Voters understood it easily because it reflected basic human needs. Unfortu-nately, Bhutto had no plan to implement his slogan and very soon the people found it. A minister in the PPP government in Punjab then said that the promise was to provide roti, kapra aur makan but not free of charge. Recently, the PPP jail minis-ter in Sindh said, “If anybody wants roti, kapra aur makan, he is welcome to any of our jails.”

Next big slogan Our biggest problem is poverty, as it makes life miserable for most of the population. Therefore, a very effective slogan for the next election will be
غربت مٹاؤ
It will not be a new slogan. The difference this time will be a plan to back it up. The plan describes how to eradicate poverty, not only completely but also per-manently. It is in a book, “Ghurbat kais emit sakti hai” (see at bottom). It is a com-prehensive and practical plan to solve all problems that have so far not allowed the elimination of poverty.
While discarding socialism, communism, nationalization, or use of force, the plan will guarantee every family a decent flat, 150 sq. m. (1500 sq ft), with all modern facilities, on a rent of Rs 5000 and a business place, 50 sq. m. (150 sq. ft), for a shop, small industry or office, for just Rs 2000 per month. Education and healthcare will be free, besides many other facilities. Every business or industry will get interest-free loan to meet its needs.
The facilities in new villages will be the same as in cities. Present cities will become pleasant places to live, with much less population, no influx from rural ar-eas, no slums, no pollution of any kind, no transport problems.
All industries, big or small, will shift to new industrial cities and towns, where every employee will get good housing. Industrialists will pay only rent for factory buildings and employee housing. The uninhabited and barren areas will be developed for agriculture and industries. Deserts of Thar and Cholistan will bloom, while Balochistan will become the most developed province.
The size of every agricultural farm will be five hectares (12.5 acres), enough to sustain a family. The farmers with not enough land and landless villagers will begin a new life in new communities, right where they are. As new settlements re-place villages and slums, new political and social systems will emerge, simultane-ously with eradication of poverty. Democracy will function directly, with no need to elect representatives.

Implementation It will be quite easy to implement the plan because the government – politicians and bureaucrats – will have no role in it. Prime Minister will initiate the process. He will
a) get two laws passed by Parliament with simple majority,
b) appoint an honest, competent and efficient person to set up a non-profit public limited company, which will undertake, maintain and renew pro-jects in perpetuity, and
c) announce that the government will provide returnable loans to the com-pany over 10 or more years to build housing for all government employ-ees, all three million of them. (Less than 10 percent employees get official housing at present.)
The company’s tenants alone will be its shareholders, avoiding any conflict of interest. (If they were different, shareholders will demand higher profit while tenants would expect better facilities.) The tenants, as shareholders, will control the company management and keep it on its toes, as their vote of confidence will be required every year. Top managers will have to go if they fail to satisfy tenants. Annual vote of confidence will ensure genuine accountability and prevent corrup-tion and inefficiency.
Funds for the eradication of poverty will not be difficult to arrange. There will be several dependable sources for the company to get loans until its own rent income meets all its needs. In due course, the company income will be more than the total current income of federal and provincial governments put together!
Any party may adopt the slogan of eradicating poverty for the next elections. When the voters ask how it will be done, the party can show them this book:
غربت کیسے مٹ سکتی ہے
از محمد عبد الحمید
(042) 3731 2977ملنے کا پتہ: کلاسیک، ریگل چوک، مال، لاہور، فون